The Sepia Bride Fiasco: What It Is & What We Can All Learn
The wedding photography community was shaken to its core recently as a result of a debacle that transpired between a now famous client and her photographer. Alexandra Jaye, a bride who tied the knot in Anguilla not too long ago, took to social media to voice her displeasure with Hannah Elise because of the final images that were delivered of her wedding day. From what we know, Alexandra began disparaging Hannah online through a set of TikTok videos stemming from her wedding gallery which she found to be way different than that from what she was expecting to receive. The main reason why this industry was completely caught off guard is due to the fact that this doesn’t happen often and in this blog post I will explain why that is, what caused it and what prospective clients as well as wedding photographers can learn from other people’s mistakes.
By now, this matter has been well documented from social media to podcasts so I’ll take the opportunity to briefly summarize in case you’re just joining this party. Hannah Elise is a destination wedding photographer based in Florida who initially caught the attention of Alexandra as a result of perusing Instagram “as people normally do”. The bride in question then proceeds to explicitly state of her awareness of Hanna’s ‘golden’ tone to her images (something that is evidenced by her presets). In order to corroborate this information, I, as a destination wedding photographer in Puerto Rico, took it upon myself to follow Alexandra’s claims and I can certify that Hannah’s editing style does, in fact, have an overall warm tonality to her entire gallery. She is a self-proclaimed ‘true to color’ photographer but I wholeheartedly disagree (more on that a little bit later).
That being said, the first thing that comes to mind is the fact that the bride failed to perform her due diligence; this has actually yielded a brand new clause within the nomenclature of my wedding photography contract. What this means is that Alexandra has gone on record as saying that she failed to realize Hannah’s ‘golden’ hue started to weigh on her a month after her wedding gallery was delivered. She cites yellow teeth, lack of makeup details and even red streaks in her hair as part of the claim that something needs to be done about these edits. As an experienced photographer in Puerto Rico, I can wholeheartedly agree with Alexandra’s take shortly thereafter: the probabilities of Hannah using her own presets for wedding galleries is extremely likely; to be expected.
Here’s the kicker: a preset has a lot of moving parts and ironically none at the same time. In order to put together a preset that actually works, the same shooting scenario has to be consistent throughout the example images that one must photograph in order to make said preset relevant time and time again for, not just the creator, but people that can possibly purchase it as a digital asset. As part of my investigation in this matter, I swung by Hannah’s accounts and saw one common denominator that was her ultimate demise: the golden glow preset appears to have been manufactured during Hannah’s plethora of weddings shot during ideal photography situations: clear skies, epic sunsets, colorful scenery, etc. This was obviously not the case with Alexandra’s wedding, hence the discrepancy.
When you slap on a preset to any photo, the aesthetics are essentially ‘baked in’. That is photography jargon for when the settings that compose that preset are stationary and will be applied cohesively to any image regardless of composition, lighting, subjects and any other parameter belonging to a particular set of pixels. This, in turn, affects Alexandra’s end result because what looks great in most of Hannah’s pictorials will not necessarily be up to par with what the bride was expecting; what kills me as a professional photographer is that it appears as though Hannah failed to recognize this gap that forms between preset and exported .JPEG and did not properly tweak the sliders to make her preset work. Eventually Alexandra noticed, raised concerns and it began a contentious debate of who should be doing what and why. Rumor has it Hannah is now considering suing for defamation and slander; the entire community will be keeping a close watch at what transpires.
What can both couples and vendors learn from this?
When seeking a wedding photographer, do your research. Odds are that Alexandra casually stumbled across Hannah’s editing style and didn’t see past the surface. She most likely failed to ask key questions and dive deep into Hannah’s galleries before pulling the trigger and giving her the job. This is the most important day in the lives of many couples (barring any other personal achievement or accolade) so you have to be absolutely prepared to ask all sorts of questions about everything from their history and styles to how the adapt to changing scenarios and work under pressure.
When you receive a lead, probe them right back. Just because I get an inquiry from this website doesn’t necessarily mean that I’m going to be taking you on as a client. Whenever a prospective client reaches out to ask about my services, I ask them insightful questions such as what caught their attention about my style, first and foremost. If they’re contacting you it means they like what they see and I use that as leverage to question how they met, how long they’ve been dating and what their vision is for their special day. It’s great to be desired and sought after but it’s just as important to make sure you’ll eventually see eye-to-eye with your client not just during the initial stages, but long after your business relationship is finalized. Prevent nightmares by being diligent.
As far as expectations are concerned, set them together. If this previously discussed tragedy goes, in fact, go to trial it’ll inevitably become a landmark case within the photography community. Alexandra and Hannah (at least from the outside looking in) failed to set expectations regarding what the final result would be and ultimately reached an impasse when Alex demanded her pictures be reedited and also requested .RAWs to be sent (something that makes me cringe as a wedding photographer in Puerto Rico). If I join forces with a bride and groom to shoot their elopement photographs, I sit them down and talk about what they want as well as how we’re going to work together for that vision to come to life. As long as we’re holding hands through the process, we also hold each other accountable that we’re doing everything within the realms of our respective possibilities to aid one another in doing so.
What gets said, gets written: no work gets done without a contract. I don’t care if you want an hour of couple’s photography in Old San Juan or to hire me as your luxury destination photographer in Puerto Rico: if you bring forth ideas to the table, requirements and non-negotiables, we’re putting ink to paper. Things shouldn’t end there: if we happen to sit down during a virtual meeting to banter back-and-forth about new ideas and we cement them, the current contract gets amended and resigned. I’ll be the first one to admit I love that I get to photograph love itself but it’s all fun and games when someone crosses a line they shouldn’t and before that happens, it’s better to set clear boundaries about what everyone’s role is going to be moving forward.
